Smithfield's Glitz Biz spreading
diverse jewelry throughout the valley
By Arie Kirk
February 12, 2007 | SMITHFIELD -- After retiring from
a 36-year career in public schools, Smithfield resident
Lois Sorensen said she began making jewelry to keep
her sanity during the long days at home.
"When I retired it was a huge adjustment to stay home
all day. I'm not a stay at home kind of person. I started
beading to help keep my sanity," Sorensen said.
Soon after she began, Sorensen said she realized she
would need a larger income to support her hobby and
began considering opening a business. She proposed the
idea to Myra Lynch of Logan, who also made jewelry.
Together, they opened Glitz Biz.
Two years and more than 2,500 creations later, Sorensen
said the business is finally beginning to see profit.
Glitz Biz jewelry is sold in many businesses in Smithfield
including Every Bloomin' Thing and Sue Hyer's Salon.
Sorensen said they are negotiating with The Wight House
in Logan to have their products sold there.
They also accept special orders from customers.
Sorensen said the majority of their profit comes from
events such as November Fest, Summer Fest and the Gardener's
Glitz Biz sells a number of items such as earrings,
bracelets, necklaces and eyeglass holders.
"Our company has jewelry that is really diverse. We
have natural stone to semiprecious stones, chunky and
delicate, earrings, bracelets and wedding jewelry,"
Sorensen said. "We're not just stringing beads. We are
using silver wire. We are using needle and thread."
Their creations are so diverse, Lynch said there is
something for everyone. She also believes the variety
makes Glitz Biz unique from other jewelry businesses.
"One of the pluses of our business is that Lois and
I are different so there are different styles and types,"
Prices range from $5 to $125 depending on the type
of beads used, the technique and the time invested in
making it. The more expensive items do not sell as well
because customers believe they are overpriced. Sorensen
said people do not understand how time consuming many
of the pieces are and the difficulty of the design.
She is always searching for new techniques and plans
to begin lamp work beading in which she will create
Pyrex glass beads.
Sorensen said she does not have a good eye for color
or design and is more interested in the actual construction.
Lynch, who is more involved in the selection of stones
and color, said she has always had an interest in owning
a small business although she never imagined it would
involve jewelry. She was first intrigued by beading
because it is an extension of her interest in fashion.
Lynch has also enjoyed the design and hands on approach
their products require.
"Doing it, you have the ability to have complete control
of your product and that is what I like," she said.
Aside from helping her remain sane, Sorensen said
making jewelry has helped her to slow down and perform
tasks with greater care and exactness.
"I just like to hurry up and do it. It doesn't have
to be good, it just has to be fast. This has taught
me to take my time and perfect the technique so it's
not thrown together and it looks more refined," she
In addition to being part owner of Glitz Biz, Sorensen
said she has had to take on other part-time jobs to
support what she calls an obsession. She said she loves
the feeling of productivity and pride she has when making
Sorensen said, "There is a certain satisfaction in
creating things. You are doing something productive
instead of just sitting in the recliner watching TV."