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Today's word on journalism

May 15, 2009

The Last WORD


The Fat Lady Sings, Off-Key, Drools

At about this time every year, like the swallows to Capistrano or the buzzards to Hinckley, Ohio, the WORD migrates to its summer musing grounds at the sanitarium —St. Mumbles Home for the Terminally Verbose.

The reason is clear, and never moreso than as this season —the WORD's 13th —peters out.

It's been a fraught year of high palaver and eye-popping transition, both good and not-so-much. An interminable presidential campaign saga finally did end, and in extraordinary and historic fashion. Meanwhile, the bottom and everything that's below the bottom fell out of the economy, with families, homes, entire industries and —of particular interest to WORDsters and the civic-minded —dozens of daily newspapers ("I don't so much mind that newspapers are dying--it's watching them commit suicide that pisses me off." --Molly Ivins). . . all evaporating. What replaces them, from the individual to the institutional to the societal? Are we looking at a future of in-depth Tweeting?

As any newsperson or firehorse knows, it's hard to turn your back on day-to-day catastrophe --we just have to look at the car wreck. But even the most deranged and driven need a rest. As philosopher Lilly Tomlin once observed, "No matter how cynical you become, it's never enough to keep up."

So this morning, as a near-frost hovered over northern Utah, the unmarked van pulled into the driveway and the gentle, soft-spoken men in the white coats rolled the WORD out of bed and into a straitjacket for the usual summer trip to St. Mumbles, where the blathering one will be assigned a hammock and fed soothing, healthy foods --like tapioca, dog biscuits and salmon --while recharging the essential muscles of cynicism, outrage, sarcasm, social engagement and high-mindedness, in preparation for the next edition.
Summer well, friends.

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Greenline Scooters offering Logan eco-friendly transportation

By Blaine Adams

May 15, 2009 | Opened in December, Greenline Scooters, on Main Street, aims to redefine Cache Valley's view of scooters.

The store is tastefully decorated with stone floors and scooters lining the walls, with more filling the parking lot outside. The room in the back is full of scooters being repaired, and the entire milieu is one of trendy nonchalance.

"I think it's a new experiment," said Bruce Torson, owner. "Logan's never had a scooter shop before. I think we offer something Logan needs. Scooters and electric bikes -- [helping people] to be a little more eco-friendly."

Although Logan has had multiple places to buy scooters, Torson said the store is uniquely poised to offer high-quality products that do more than offer good value or a fun toy, but change the mindset of Logan—away from cars.

Torson explained one zero emission vehicle they sell is an electric bike, capable of reaching 20 miles per hour off a battery charge. The bike is part of their effort to be a shop positioned to sell more environmentally-friendly products—while still being a good investment. The electric bikes, he said, have an operating cost of "ten cents every ten miles." He continued, "They'll fly right up Old Main hill."

But he stressed the reason the shop is unique has to do with their products. "We offer something that's higher quality," Torson said. "Our smallest warranty is one-year. We back up everything we sell, no matter what. We offer a better price point than anyone in the valley. We don't have a bad reputation, and we don't plan on getting one."

But the store's implicit mission is fitting: to see all of Cache Valley on a scooter or electric bike. Torson said the Cache Valley Scooter Club meets at the store, although that isn't where they purchased their scooters. But the store is quickly becoming the hub of the scooter community in Logan.

"We bring color and excitement [to Logan]," Torson said. "And we bring a fun alternative [way] to enjoy recreation."

The main brand the store carries is Kymco, about which Torson said, "If Vespa is a Harley-Davidson, then Kymco is a Honda." He also said they carry the fastest 125 cc scooter ever made, capable of traveling at 65 miles per hour, and the number one scooter sold in America.

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