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Today's word on journalism

May 12, 2009

The Last WORD


The Fat Lady Sings, Off-Key, Drools

At about this time every year, like the swallows to Capistrano or the buzzards to Hinckley, Ohio, the WORD migrates to its summer musing grounds at the sanitarium —St. Mumbles Home for the Terminally Verbose.

The reason is clear, and never moreso than as this season —the WORD's 13th —peters out.

It's been a fraught year of high palaver and eye-popping transition, both good and not-so-much. An interminable presidential campaign saga finally did end, and in extraordinary and historic fashion. Meanwhile, the bottom and everything that's below the bottom fell out of the economy, with families, homes, entire industries and —of particular interest to WORDsters and the civic-minded —dozens of daily newspapers ("I don't so much mind that newspapers are dying--it's watching them commit suicide that pisses me off." --Molly Ivins). . . all evaporating. What replaces them, from the individual to the institutional to the societal? Are we looking at a future of in-depth Tweeting?

As any newsperson or firehorse knows, it's hard to turn your back on day-to-day catastrophe --we just have to look at the car wreck. But even the most deranged and driven need a rest. As philosopher Lilly Tomlin once observed, "No matter how cynical you become, it's never enough to keep up."

So this morning, as a near-frost hovered over northern Utah, the unmarked van pulled into the driveway and the gentle, soft-spoken men in the white coats rolled the WORD out of bed and into a straitjacket for the usual summer trip to St. Mumbles, where the blathering one will be assigned a hammock and fed soothing, healthy foods --like tapioca, dog biscuits and salmon --while recharging the essential muscles of cynicism, outrage, sarcasm, social engagement and high-mindedness, in preparation for the next edition.
Summer well, friends.

Speak up! Comment on the WORD at

http://tedsword.
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Feedback and suggestions --printable and otherwise --always welcome. "There are no false opinions."

Shift-free motorcycle easier to use, but higher priced

By Mary Lichfield

May 6, 2009 | The Honda DN-01 is expanding boundaries to what you might consider a traditional motorcycle. Automatic transmission motorcycles like the DN-01 have been tried and tested before, but none have made such headway as the new Honda has.

An automatic transmission motorcycle is one that doesn't require the traditional use of a clutch and shift system. Much like an automatic car or scooter the DN-01 does the shifting for you. Announced earlier this month in Cycle World Magazine and according to its writer Mark Hoyer, Honda considers it to be a form of "crossover" bike.

Comparing the advantage of the DN-01 automatic transmission to that of a manual, "It's the ease of the drive. It's convenient. And for first time buyers it takes off that initial learning curve. Just get on ­ gas it ­ and go," said Cache Honda Yamaha general manager, Mark Perkes.

Even with its convenience and positive features the DN-01 comes with a price; $14,599. Though the bike is innovative and playing into an untapped market, one point that was widely agreed upon among sellers was the seemingly unattainable asking price.

"For the customer you've got to find some way to make it more affordable. You could purchase a small car for that price, and it's over double what a standard motorcycle its size would cost," said Renegade Sports salesman Tod Martin.

Cache Honda Yamaha's general manager Mark Perkes agreed stating, "You're not going to spend $14,000 some odd dollars for an automatic transmission. You'd say: 'I'll learn to shift.'"

The manual motorcycle has been around for many years, and has a wide following for manual machines. When asking Perkes what type of demographic he believed this motorcycle would speak to he predicted that the Honda DN-01 is "aimed towards up and coming cyclists, or maybe the older riders, but no where in the middle. Hard core center of the road motorcyclists will likely not buy it."

Time and time again people have been choosing standard motorcycles over past options of an automatic transmission. Can the Honda DN-01 break these boundaries? When asked why he thinks people still lean towards a standard bike Martin said, "The price first off. And resell will be better. It's a bike you're more used to as far as experience and riding goes. Riding standard is being in control, being part of the bike." Mark Perkes also added that; "People like to shift motorcycles."

When asked why it is that people choose to ride machines whether standard or even the new automatic DN-01 Perks stated, "It's the wind in your face, the freedom it implies, the sights and the smells. It's the neighbors' barbecue on a Sunday afternoon. It brings you into the world as part of it.—Really, as long as you are out there to ride, it doesn't matter what you're riding on."

MS
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