Shift-free
motorcycle easier to use, but higher priced
By Mary Lichfield
May 6, 2009 | The Honda DN-01 is expanding boundaries
to what you might consider a traditional motorcycle.
Automatic transmission motorcycles like the DN-01 have
been tried and tested before, but none have made such
headway as the new Honda has.
An automatic transmission motorcycle is one that doesn't
require the traditional use of a clutch and shift system.
Much like an automatic car or scooter the DN-01 does
the shifting for you. Announced earlier this month in
Cycle World Magazine and according to its writer
Mark Hoyer, Honda considers it to be a form of "crossover"
bike.
Comparing the advantage of the DN-01 automatic transmission
to that of a manual, "It's the ease of the drive. It's
convenient. And for first time buyers it takes off that
initial learning curve. Just get on gas it and go,"
said Cache Honda Yamaha general manager, Mark Perkes.
Even with its convenience and positive features the
DN-01 comes with a price; $14,599. Though the bike is
innovative and playing into an untapped market, one
point that was widely agreed upon among sellers was
the seemingly unattainable asking price.
"For the customer you've got to find some way
to make it more affordable. You could purchase a small
car for that price, and it's over double what a standard
motorcycle its size would cost," said Renegade
Sports salesman Tod Martin.
Cache Honda Yamaha's general manager Mark Perkes agreed
stating, "You're not going to spend $14,000 some
odd dollars for an automatic transmission. You'd say:
'I'll learn to shift.'"
The manual motorcycle has been around for many years,
and has a wide following for manual machines. When asking
Perkes what type of demographic he believed this motorcycle
would speak to he predicted that the Honda DN-01 is
"aimed towards up and coming cyclists, or maybe the
older riders, but no where in the middle. Hard core
center of the road motorcyclists will likely not buy
it."
Time and time again people have been choosing standard
motorcycles over past options of an automatic transmission.
Can the Honda DN-01 break these boundaries? When asked
why he thinks people still lean towards a standard bike
Martin said, "The price first off. And resell will be
better. It's a bike you're more used to as far as experience
and riding goes. Riding standard is being in control,
being part of the bike." Mark Perkes also added that;
"People like to shift motorcycles."
When asked why it is that people choose to ride machines
whether standard or even the new automatic DN-01 Perks
stated, "It's the wind in your face, the freedom it
implies, the sights and the smells. It's the neighbors'
barbecue on a Sunday afternoon. It brings you into the
world as part of it.—Really, as long as you are out
there to ride, it doesn't matter what you're riding
on."
MS
MS |